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“Startlingly efficient” TELEVISION advertisements for testosterone assisted cause over-prescription

reader comments With little evidence of health benefits, tv advertisements for testosterone were extremely successful at persuading males to look for treatments for a questionable disorder, a brand-new research study in JAMA suggests. The powerful commercials may have been a significant driver in the boom in testosterone usage, which launched sales ten-fold in the US in between 2000 and 2011.

The research study, led by scientists at the University of North Carolina, Chapel Hill, examined insurance coverage claims of around 17.2 million American males in 75 tv markets in between 2009 to 2013. During that time, more than a million of the males got their testosterone levels evaluated and more than 283,000 began treatment.Looking at advertising patterns, the researchers determined that a single ad aired to a million males was connected to 14 new tests, 5 new prescriptions following screening, and two brand-new prescriptions given without screening. Advertisement exposure differed by market, with some viewing as many as 200 ads throughout the research study period.The findings even more the dispute on the usage of direct-to-consumer marketing, which has long been discredited by the medical neighborhood. In 2015, the American Medical Association required a restriction of such marketing, which is well connected to increasing making use of certain medications, typically pricy brand name drugs. However in the case of testosterone, the study links the advertisements to more than just pricy choices; there are connect to “potentially inappropriate use and increasing initiation during a time when most testosterone usage was of questionable worth for age-related testosterone decreases without strong evidence of advantage,”the authors conclude.An approximated seven percent or so of males do require testosterone treatment for a disease called hypogonadism, which includes problems in the

hypothalamus, pituitary gland, or testes leading to low testosterone levels. However as men age, their testosterone levels naturally decline. Drug makers went directly to consumers to raise awareness of this normal scenario, called “low T,”and persuaded them to obtain tested and possibly dealt with for it. However medical professionals debate whether it requires treatment at all, as well as whether the threats of taking testosterone are outweighed by benefits– which have also been shaky.Low”E”for proof Earlier research studies from 2013 and 2014 revealing similar threats led the Food and Drug Administration to change the caution labels on testosterone treatments

. Tv advertisements dropped off

after that, as did sales.But at their height, those ads were “startlingly effective,”Richard Kravitz, a medical researcher at the University of California, Davis, composed in an editorial accompanying the research study in JAMA. They” implicitly assured much better lifestyle and enhanced efficiency’in the boardroom and the bedroom, ‘”he wrote.The brand-new JAMA study suggests that these advertisements straight influenced whether men asked their doctor about testing and/or treatment. Previous randomized scientific trials have found that client requests highly influence doctors’prescription decisions.Though thestudy had several limitations– such as only offering a correlation, not causation, and not tracking other forms of marketing– the authors say the study raises crucial concerns about using direct-to-consumer ads.Kravitz goes further, concluding,”Findings like these recommend that [

direct-to-consumer advertising] of prescription drugs as presently controlled in the United States is not likely to yield constant public health gains. “Presently, the United States and New Zealand are the only 2 industrialized countries that permit such drug advertisements.

Source

https://arstechnica.com/science/2017/03/dubious-tv-drug-ads-may-have-played-big-role-in-beefing-up-testosterone-use/